Scoop Shoppe -

A niche ice cream company that handcrafts small batches of artisanal ice cream daily. They use all organic ingredients that are free from artificial additives, preservatives, emulsifiers, and stabilizers. They also offer vegan and lactose-free options. Although Scoop Shoppe is very popular in its own town, the owners of the business want to expand its reach to the surrounding areas as well through online ordering. The owners of Scoop Shoppe have hired you as a freelance graphic designer to create a social media advertisement that communicates their passion for their brand and their brand story effectively.

Scoop Shoppe – Social Media Advertisement

This project involved creating a social media advertisement for a fictional artisan ice cream brand called Scoop Shoppe. The goal was to design a visually engaging ad that highlights the brand’s handcrafted, organic ingredients while encouraging customers to place online orders. The design focuses on bright colors, playful shapes, and strong imagery to reflect the fun and inviting personality of an ice cream shop.

The layout uses a clear visual hierarchy to guide viewers through the content, starting with the brand logo, followed by product imagery and key selling points such as organic ingredients and vegan options. A bold call-to-action button encourages users to “Order Now,” making the advertisement suitable for social media platforms where quick engagement is important.

Design Approach

• Used bright, playful colors to reflect the fun personality of an artisan ice cream brand

• Incorporated product photography to make the ad visually appealing and appetizing

• Organized information with clear hierarchy so the call-to-action stands out

• Designed the layout to work effectively for social media marketing

Tools Used
Adobe Illustrator, Adobe Photoshop